News from the Dairy

  • You only get one chance to create a first impression

You only get one chance to create a first impression

by Iain Pendery

One of the most frequent requests we get at Full Fat Designs is for logo design. Usually this is for new business startups or established companies that require a refresh.

Now, guaranteed, the overriding first question asked is always ‘how much’?

So, let’s get this out of the way straight away – We’re not the cheapest company out there! There, I said it. If you’re looking for a ‘logo for £20’ type of company, then there’s plenty of those that offer this service – search Google and you’ll see page after page listed. The problem with this approach is that you’ll end up with something generic, something anyone can own and what does that say about your company?

I totally get it. From a cost point of view – we’re all trying to make our money go further. But stop for a moment and weigh it up. How much will a poor, generic design cost your business? First impressions are everything. People judge you straight away and if you present yourself well, they’ll trust you. If your marketing looks amateur, you’ll turn them off.

Everyone who approaches us has different needs, ideas and expectations. We charge appropriately and fairly for what you need. How long it takes all depends on what you want to achieve and what you supply us to start with!

Logo design is a process and one size doesn’t fit all. Why not get in contact and let’s get the ball rolling. We’re sure an investment in good design will reap long term rewards for you and your business.